Even those of us who operate in telecom applications can find ourselves addicted to telemarketers. Maybe we are even more annoyed with all the tactless tactics these sales people use because we see how telesales should be done. We are aware that there are types of auto dialers that fix many of those”issues” with remote selling by telephone.
Telemarketing originated from the 1950’s, and by the 70’s telemarketing businesses were undergoing a tremendous amount of success. From the 1990’s telemarketing was frequently regarded as a general nuisance, and from the close of the decade legislative action was taken with the execution of the”Do Not Call” registry.
There are lots of reasons why telemarketers dropped out of favor with the American people. These calls were often placed at the least opportune times, right around the time dinner was served and the household was gathered together. Remote Relationship Management professionals were often aggressive and refused to honor their contacts wishes not to purchase what they were promoting.
In addition to that is added the insult of this”telemarketer pause.” This takes place whenever the telesales company utilizes a predictive auto dialer. A predictive dialer calls more amounts than available sales agents. It does so based on the amount of dropped calls or busy signals it’s been encountering, in addition to how much time the sales agents are spending on a mean call. As there’s absolutely no guarantee that there won’t be more calls answered than there are revenue agents to take those calls that a percentage of calls trigger a telemarketer pause. This is when there isn’t any agent on the line when the contact replies – the telephone is dead.
It’s a possibility that this type of call will be sent to a sales representative shortly, but in such cases the person called is expected to stay online and wait patiently. Most often these contacts simply hang up the telephone. With clinics like these it’s no surprise that most of us find ourselves annoyed with these telemarketers.
Responsible remote sales professionals opt for a different kind of auto dialer – a Power Dialer. A power dialer just calls one number at a time for each available sales agent; there’s no opportunity for a telemarketer pause to occur. This kind of auto dialer not just satisfies the call center’s need to make more calls but also gives the possible customers being known as courtesy a predictive auto dialer cannot.
It is all up to the sales folks to deal with the problems of over aggressiveness internally.