If you are considering getting some merchandise photography done, then before you do, why do not stop and take a moment to take into account the benefits of having packshot photography done instead of your normal type of product picture?
There’s no doubt at all that in the modern picture driven world of business and advertising having the ideal product photography taken out is essential to success. There are just too many company messages available bombarding us all daily to allow us to participate in more than a small percentage of their messages being conveyed.
That is why advertisers and marketers have been relying more and more on product photography to perform the job. This isn’t just about carrying a photo of the product, it’s about creating an image from the item that sells. This is really where packshot photography comes in, because with a packshot it is a lot easier to get much more for your money, and create more pictures that market, instead of just another image which tells people what the item looks like.
The ironic thing is that these days most product photography isn’t about telling folks about what the product looks like. It’s about conveying a message, a mood, an attitude or a fashion, and it’s about telling the consumers something that is pertinent to them, and their needs.
By way of instance, a mobile phone is the form of product that really benefits from clever product imagery, because whilst many people are going to have an interest in how it looks, nowadays it is much more about the overall style, mindset and benefits, instead of a simple appearance. Beauty is much more than skin deep, but merchandise photographs often can’t even scrape the surface.
So what actually is on-site photography brisbane, and what can it provide companies beyond standard product pictures? The simplest definition of a packshot picture is a picture of a product with no background, providing greater flexibility. But since this definition probably doesn’t excite you as much as imagining the possible ways in which packshot photography can aid your organization promote products a lot more efficiently, allow me to clarify a bit more.
A packshot picture is achieved at a professional studio, typically against something called an infinity cove. This is just a smoothly curving, entirely featureless wall, often up to about seven feet, with no corners or borders.
Since it is featureless there’s not anything to focus the eye , and so a optical illusion is created that means that anything put in front of the infinity cove stands out clearly and crisply, and because the background is uniform and smooth it could be as close as an inch or as far off as a thousand kilometers. This produces a picture of this product with a clean white background, ideal for including in catalogues or on websites, without the usual distraction of desks or walls.
But packshot photography can be cleverer than that, because photographers can then get rid of the white background from the item photograph, leaving just the item itself. This can then be superimposed onto just about any background you select. It might be used as part of a montage of goods (a method used by a great deal of catalog suppliers), or you might superimpose the item picture on to some background that suits a specific audience, a specific chance, event or season.